by Brad Clarke | Oct 30, 2014 | Business growth, Leadership, Performance Improvement
There is much to be gained by business willing to move out of ‘survival mode’. Triple Bottom Line thinking can be the catalyst. “The Vibe” I love the idea of the Triple Bottom Line; Economic, Social and Environmental sustainability. It feels right and in the immortal words of Dennis Denuto, “it’s the vibe of the thing.” Where has it gone? Why don’t we hear about it anymore? Has it been replaced by some other, cooler, corporate jargon? “Survival Instincts” Perhaps a decade of political fear-mongering and post-apocalyptic GFC shock has left the business world in a highly conservative mind frame? Its understandable. Survival is an instinct that sits at the very core of our being and when our businesses are threatened, we hunker down for the fight. Sometimes the higher level thinking of Maslow needs to go out the door, or at least, be put aside so that those primal needs are met and survival is assured. “No Monster in the Closet” What if those primal instincts are wrong? After all, they evolved as a response to the potential of being eaten by a dinosaur or something above us on the food chain, not necessarily to protect our corporate assets whilst we wait for the economic storm to pass. Perhaps we should take a different approach and revisit our friend the Triple Bottom Line? “Spaceship Earth” In 2010, whilst participating in the Leaders for Geelong program, I had the absolute pleasure of meeting Dr. Peter Ellyard. Peter is a Futurist and Global Economics expert having spent two decades as OECD Senior Consultant and three decades...
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